Interview: Gymshark’s Noel Mack on #LiftLondon, community, and never feeling done - Retail Gazette
Gymshark is famous for its community, but until you see it in person, it’s hard to grasp.
This was the brand’s first Lift event in London and the energy was impossible to ignore. As I stepped onto the platform, everywhere I looked, people were head-to-toe in Gymshark, buzzing with excitement.
On the way to the venue, attendees wasted no time striking up conversations and making friends: “Ah, you must be going to Lift”. “Love the tee!” “Who are you most excited to see?”
Stepping off, Drumsheds l...
This was the brand’s first Lift event in London and the energy was impossible to ignore. As I stepped onto the platform, everywhere I looked, people were head-to-toe in Gymshark, buzzing with excitement.
On the way to the venue, attendees wasted no time striking up conversations and making friends: “Ah, you must be going to Lift”. “Love the tee!” “Who are you most excited to see?”
Stepping off, Drumsheds l...